Vice President, Distribution Partnerships & DTC

As the Vice President of Distribution Partnerships & DTC, you'll be instrumental in expanding Universal+ in Latin America by forging partnerships with non-Pay TV entities and driving subscription growth through monetization opportunities. This role offers a chance to lead strategic initiatives that will shape our industry leadership. Reporting to the SVP of Distribution, Marketing & Creative for NBCUniversal International Networks and Direct to Consumer division, you will negotiate distribution partnerships, enhance subscriber reach, execute partner campaigns, and optimize performance across various touchpoints within NBCUniversal. Job Duties: Strategic Partner Development: Identify and cultivate relationships with non-Pay TV distribution partners, such as OTT platforms, telecom providers, digital media firms, retail, gaming, and hospitality, to expand Universal+'s reach. Negotiation and Contract Management: Lead negotiations to secure favorable agreements aligning with Universal+'s objectives. Ensure compliance and performance optimization in ongoing partnerships. Monetization Strategy: Develop innovative strategies, including revenue-sharing models and co-marketing initiatives, to drive new subscriber acquisition. Market Analysis: Collaborate with Insights to conduct market research, identify trends, and inform growth strategies. Cross-Functional Collaboration: Work closely with internal teams, including Affiliate Relations, Content Acquisition, Marketing, Legal, Product Development, and Finance, to execute partnership agreements and meet objectives. Performance Tracking and Reporting: Define KPIs, implement tracking mechanisms, and provide insights to inform decision-making. Industry Thought Leadership: Stay abreast of industry trends and serve as an expert on distribution partnerships, sharing insights internally and externally. This is a high profile, cross-functional role with touch points across the division and the wider NBCU business including Marketing, Affiliate Sales, Advertising Sales, Product, Legal, Content, Insights, Technology, Finance and Operations. Responsibilities include, but are not limited to: Collaboration Collaborate with marketing, affiliate sales and advertising sales to build the partnership pipeline by pitching and negotiating commercial and marketing terms with partners and internal stakeholders. Understand the Universal+ product set, the value Universal+ can offer partners and vice versa. Sell-in business cases and gain internal teams’ buy-in for partnerships. Develop bespoke propositions/offers, commercial and legal terms, product and customer journey requirements, and marketing plans for campaigns. Lead in building external relationships and resolving commercial/operational issues. Select and work with external agencies to support partnerships where required. Engage NBCUteams – PR, Brand Marketing, Strategy, Product, Content, Technology Finance, Legal, Operations – to communicate and implement partnerships. Be responsible for governing implementation to ensure successful launches. Ensure that the pipeline and set of existing partners allows the team to respond to near-term churn challenges alongside driving long-term growth. Performance Analysis Drive insight and understanding of partnerships to accelerate growth. Work with Insights and Price & promotions teams in tracking, forecasting and communicating performance of partnerships. Develop performance analysis (tools, reports, team) on indicators such as conversion rate, cost, new customer volume, lifetime value, and share learnings to drive improvement and recommend renewals. Ensure previous campaign learnings are fed into future strategy and campaign planning. Continuously challenge and support team to optimize partnerships with changes to customer journeys, marketing, operations.