Associate Manager, Omnichannel Retail Marketing

Responsibilities The Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and NBC Television programs that maximizes sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales. The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all NBCUniversal business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts. This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts. This person will report directly into the Sr. Director, Retail Development Growth Channel. Retail accounts include growth channels including Specialty, Grocery, Club, Value, Home Improvement, Off-Price, and Drug. Direct Responsibilities Retail responsibilities: Growth Channels (Specialty, Grocery, Club, Value, Home Improvement, Off-Price, Drug). Own the CP retail marketing strategies in support of initiatives within NBCUniversal’s portfolio for the Growth Channel business. Develop omni-channel campaigns (digital, social, in-store, etc.) that drive consumer demand and meaningful ROI/product sales. Manage campaign development process including any campaign ideation/concepting/brainstorming, pitching or the sell-in of ideas internally/externally, along with all creative execution. Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests. Responsible for asset sharing to external licensees/partners, contract support where needed and gathering product needs, and liaison between internal stakeholders to gather presentation materials. Serve as the primary point of contact for all things NBCU with retailer marketing & media teams. Partner with Retail Marketing counterpart/Retail Sales to define retail differentiators across product exclusives, program themes, and marketing elements to provide meaningful distinction at accounts. Manage planning and collaboration with internal/external stakeholders, including licensee marketing teams and agencies, on campaign amplification and budget planning. Manage retail marketing budget for growth channel accounts inclusive of generating PO’s and invoice processing Consistently educate on merchandise strategies/product to inform marketing campaign direction and development. Conduct ongoing market trend analysis (internal and external) influencing marketing planning. Must be willing and able to travel, sometimes on short notice. This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $60,000 - $75,000