Sales Planner - NBCU Local Bay Area
The NBCUniversal Bay Area Ad Sales Local team is seeking a dynamic Sales Planner in support of multiplatform ad products. This role will be responsible for day-to-day project and account management work specifically across pre- and post-sale execution. This person will be a member of the highly motivated Local Ad Sales team at NBCUniversal, one of the world's leading media and entertainment companies. Responsibilities Work in conjunction with sales marketing team to assist with specific competitive research data for Account Executive pitches Once sold information received, work with client, sales team and Account Executive to collect necessary assets Gather all screenshots and proof of delivery for all non-linear campaigns Manage campaign analytics. Gather as-needed campaign metrics and post-campaign reports. Provide recommendations for the improvement of future campaigns and upsell opportunities Work directly in conjunction with Marketing Campaign Specialist to provide data and analytics for non-linear campaign elements Assist Digital Campaign Managers and Digital Sales Director on monthly billing and reconciliation Conduct market research to identify trends, tools, and the latest digital marketing strategies Perform in-depth competitor analysis to identify gaps in their strategies NBC can capitalize on and develop a unique sales proposition that would differentiate us from companies offering similar solutions Organize and coordinate the development and implementation of data-driven and creative marketing and social media campaigns Facilitate collaborations between relevant departments (marketing, content and sales) on specific campaigns and marketing projects in general Build good relationships with ad community and clients by communicating effectively to understand their goals and deliver on campaign objectives